Most famous for her work in front of the lens, German supermodel Claudia Schiffer has recently launched her new self-titled label as Creative Director. Today marks the launch of Schiffer’s new website Claudia Schiffer.com for her Autumn/Winter ’11 cashmere collection, promising to encapsulate the German model's own luxurious style whilst retaining itself for
everyday womenswear.
"It was important to create something true to my personal sense of style and aesthetic - where I would want to wear every piece and be proud of what I was offering to other women."
-Claudia Schiffer
With a color palette of Midnight tones the collection includes swing cape jumpers, boyfriend style sweater dresses, tubular slim fitting dresses, classic grandpa cardigans, and over-sized hand knitted pieces.
Furthermore, as part of the launch, the new label released this new film, directed by Danny Vaia, showing Schiffer dressed in the new line amidst the setting of crisp autumn backdrops.
For the lucky peope who live in Europe and Asia, the sweaters have just arrived on the selling floors at your local Harvey Nichols.
